Small business is the backbone of the economy of many houses affiliated with the business because we have little chances to afford losses in our small business. There should be everything perfect regarding small business so that we could minimize our chances of loss. Use of modern technology is of paramount importance in the promotion of small business so the one should use all forums effectively for the sale and publicity of the brand. The most important tip for the small business is that to consume minimum amount in the start of business and it is possible with the help of internet. Internet marketing is the best and the cheapest option to introduce your brand to others and the one should be careful in selecting a search engine optimization. It helps small businesses to introduce brand in a minimum time to the maximum people. Moreover, this option keeps us at a par with other competitors in term of publicity. Small businesses should be clear about their target customers and clients so that their publicity campaign could reach to their potential buyers.